Friday 25 May 2007

The happiest necklace in the world

When we started designing a jewellery range, our main aim was to make planet friendly jewellery. Different to anything else we had seen. It would be low impact in environmental terms and combine fair trade and recycled beads. We made beautiful necklaces but were conscious that the wires and the fixings that we used did not meet our ultimate green goal. So we created the beachcomber necklace using hemp to hold the beads in place. Hemp has huge environmental benefits; it can be grown anywhere, requires no irrigation or pesticides, is gentle on the land and is one of the most effective converters of CO2 to oxygen. Its a strong material but is also biodegradable. Our new hemp necklace looks as good as it sounds - wear it low with your bikini or kaftan or wear it short with an organic tee. Take it to the beach, in the surf - it looks even better when its wet.

Ella

For more info about hemp, check out the Hemp for Victory blogspot.

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